Does Size Matter For Local Business Marketing?

One of the things that many small business owners find is that it’s difficult to compete against the big, branded companies. Would you be surprised if I told you that you can turn this around and make being small an advantage?

There really are people out there who prefer to do business with someone they can actually talk to and meet with if necessary. That big, faceless corporation is no doubt formidable competition and you must realize that this is true. However, you have some advantages in a local market that you must recognize and use.

A local business has the ability to get involved in their community and make a difference there. As you become involved in service projects or charity organizations in the community, you start making connections and building relationships that benefit your business. Further than that, these relationships are often personally rewarding which adds to your confidence and that confidence will help your business continue to grow.

Even if meeting people in your community is difficult for you, make the time and put forth the effort to do this. The results probably won’t come overnight because it takes time to build credibility. Consistency and determination will build that credibility.

As a business owner, you have the discretion to determine how you price your products and services as well as which products you offer. So, the benefit for a local business is that you don’t have to wait on executive management to make a decision and then wait for the action plan supporting that decision to get driven down through the ranks of the company. You can react quickly to market conditions and competition for the benefit of your bottom line.

Your online presence can and should be targeted to your local geographic market. This is one of the areas that can give your business a big boost. Your online marketing activities can outrank the bigger companies in the search engines if you do it the right way. When people search for local sources of what they need, they most often will choose the option that comes up higher in the search engine ranking. If your local business is the listing that is on top, it’s most likely that you will get the customer.

In a nutshell, here are the three things we’ve discussed that can help local small businesses compete with national brands in their markets:

  • Become active in your community
  • Make timely decisions about your products
  • Target your online marketing strategies to your geographic audience

These are some basic ideas to get you started thinking about how you can make your business the local brand choice. Take these suggestions and apply your imagination to improve them and make them work for you.